JENNY CRAIG
Production for a library of static assets for use OOH, print and digital.
// CASE STUDY
OVERVIEW
Picture House Collective produced a comprehensive library of static assets for Jenny Craig to support the launch of their new low calorie Recharge Bar snack. Assets were designed for use across out-of-home, print and digital channels across multiple markets in Australia, the US and the UK.
THE CHALLENGE
The brief required a versatile set of images that could flex across vastly different markets, formats and contexts — from large-format OOH billboards to digital display and print editorial — while maintaining a consistent, premium brand feel.
THE SOLUTION
We delivered a mix of styled product shots and lifestyle photography that gave the brand team maximum flexibility. The images were shot to allow for cropping across multiple aspect ratios, ensuring usability across every required format and market.
// GALLERY
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