HARDYS ZERO
Lifestyle stills and high-speed slow-motion for the Australian launch of Hardys Zero — a non-alc range built for people who already love Hardy's, just without the alcohol.
// OVERVIEW
Hardys Zero introduced alcohol-free versions of their most loved wines — Shiraz, Chardonnay and Sparkling — to the Australian and New Zealand markets. The challenge was making non-alc feel premium, social and desirable, not like a compromise.
We produced a comprehensive asset library spanning lifestyle photography and high-speed slow-motion video, giving the brand a versatile toolkit for digital, social and out-of-home campaigns.
// THE BRIEF
The range needed to speak to existing Hardy's drinkers who were choosing to drink less — not to people who had never enjoyed wine. Familiar, warm social settings (dinner tables, art classes, outdoor gatherings) positioned Zero as the natural next choice, not a lesser one.
High-speed slow-motion pours gave the team genuinely unique assets — the kind of content that earns OOH placement and stops thumbs in social feeds. Same great taste. Different decision.
// LIFESTYLE STILLS
// MOTION ASSETS — OOH & DIGITAL
SAME GREAT
TASTE.
High-speed slow-motion gave us assets built for out-of-home screens — shopping centres, digital panels, in-store displays. The kind of content that earns placement because it demands attention.
OOH Sparkling — 9×16
Shiraz — Woolworths 1×1
Chardonnay — 4×5
// PRODUCTION TOOLKIT
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